TAT and UNDP officially Launch – Follow the King’s Wisdom for Sustainable Tourism

TAT and UNDP officially Launch – Follow the King’s Wisdom for Sustainable Tourism

Bangkok (Thailand) – October 6, 2017 (travelindex.com) Disseminate the King’s wisdom through 5 days exhibition. On October 5, Mr. Yuthasak Supasorn, Tourism Authority of Thailand Governor and Mr. Martin Hart-Hansen, Deputy Resident Representative of United Nations Development Program (UNDP), presided over the opening ceremony under the project “Follow the King’s Wisdom for sustainable tourism” to commemorate King Bhumibol Adulyadej’s graciousness and inherit His Royal Determination through the cooperation with the model communities of the project.

Mr. Yuthasak Supasorn, mentioned that the project “Follow the King’s Wisdom for Sustainable Tourism” is a combination of TAT’s marketing plan under the concept of “Local Experience”. The project aims on giving tourists the impression of traveling as well as knowledge of the communities’ way of living under the King’s principles. The principle includes the principle of understanding, accessing and developing. These principles are going to be used for the management of community tourism to achieve sustainable growth. We can say that this project is a continuation of his royal determination, especially the Sufficiency Economy Philosophy (SEP).

The project “Follow the King’s Wisdom for Sustainable Tourism” has selected 4 model communities which are Chanthabun Waterside Community, Ban Pong Huai Lan Community Chiang Mai, Nongyai Area Development Project Community Chumporn and Ban Nongsan Tourism Community Sakon Nakhon.

Tourism Authority of Thailand (TAT) expects the “Follow the King’s Wisdom for Sustainable Tourism” to strengthen the communities’ economy through the management of resources such as natural resource conservation, local way of life and culture conservation, activities for tourism organizing, facility management as well as the management of tourism products that adds value and creates economic value to the community. The development will emphasize on self-thinking which leads to a strong community in long-run. The success of these 4 model communities area will serve as a prototype for further development of the tourism community in the future.

The exhibition “Follow the King’s Wisdom for Sustainable Tourism” presents 4 sustainable tourism communities of the project. There will be the exhibition of His Majesty King Bhumibol Adulyadej’s contribution of to his principles. The exhibition also includes tourism community routes and community products from the 4 model communities, which will stimulate domestic tourism and present communities tourist attractions. In addition to the exhibition, visitors can also participate in the daffodil making, dedicated to His Majesty King Bhumibol Adulyadej royal cremation. The exhibition will be opened on 4 – 8 October 2017 at the Emporium Gallery, M floor, The Emporium Shopping Center.

See more details at www.tourismthailand.org/kingwisdom or tel.1672